May 2017 Newsletter

Cinco, Mother’s Day & Busy Season

Cinco de Mayo is a great way to spice things up in the kitchen and enjoy the beginning of patio season!  Research says that when you plan and pre-promote an event around a specific day traffic day of increases 30%.  So, if you’re looking for a little added business this week why not add a special spice to your menu and talk about it on social media.  This allows your customers to look forward to what you have to offer all week, and hey maybe even a little word of mouth advertising that they’ll get a bigger group to go out since they have time to plan.

It’s no surprise that Mother’s Day is the busiest reservation day, but how are you setting yourself apart from the competition.  Make mom’s day a tradition for years to come by creating a menu that’s fresh!

College students will return home soon and we know what that means, busy season is coming and that means more people through your door.  We can help with maintenance check up’s down to cut down, down time!

What’s our favorite part of Spring?  Spring cleaning!  Whether you’re looking to replace some essentials in your kitchen or get a Spring tune-up, it’s the perfect time!

April 2017 Newsletter

Cinco, Mother’s Day & Busy Season

Cinco de Mayo is a great way to spice things up in the kitchen and enjoy the beginning of patio season!  Research says that when you plan and pre-promote an event around a specific day traffic day of increases 30%.  So, if you’re looking for a little added business this week why not add a special spice to your menu and talk about it on social media.  This allows your customers to look forward to what you have to offer all week, and hey maybe even a little word of mouth advertising that they’ll get a bigger group to go out since they have time to plan.

It’s no surprise that Mother’s Day is the busiest reservation day, but how are you setting yourself apart from the competition.  Make mom’s day a tradition for years to come by creating a menu that’s fresh!

College students will return home soon and we know what that means, busy season is coming and that means more people through your door.  We can help with maintenance check up’s down to cut down, down time!

What’s our favorite part of Spring?  Spring cleaning!  Whether you’re looking to replace some essentials in your kitchen or get a Spring tune-up, it’s the perfect time!

March 2017 Newsletter

Oh Spring, how we’ve missed you…

Artichokes, radishes, asparagus must we say more?  They’re back and we’re taking action by adding these favorites back onto the menu.  Now Spring isn’t all about the food, it’s the smell, the meaning behind it and looking ahead into all of the Pure Michigan that’s ahead.

What does Spring mean for you?  More people!  We all know that after spring break people get the itch to get out and what’s a better reason then to entice them with foods we haven’t seen in awhile.

What’s our favorite part of Spring?  Spring cleaning!  Whether you’re looking to replace some essentials in your kitchen or get a Spring tune-up, it’s the perfect time!

February Newsletter

We ALL Deserve A Get Away…

We know, it’s about that time of year when everyone get’s a little antsy.  Although it has been a mild winter and we may not be getting as stir crazy as usual, it’s still time to do things a little different and a lot of people will be getting out of dodge.  That’s much easier said then done.  It’s hard to get the time off work and take the whole family somewhere, so why not take advantage and cater to our patrons wants?

Create some inspiring food menu items that are unusual for your menu, or why not get even crazier and introduce some new flavors into your menu?!  Not sure where to start?  We’ve got some ideas for you here:

January 2017 Newsletter

Let’s Dub These Food Holidays, Shall We?!

Now that the holidays are over and we’re back into the swing of ‘normal’, there’s a lot coming up to still celebrate and give your patrons a reason to come in.  Whether it’s the big game menu, valentines select pairings or mardi gras cook-offs there’s a lot of opportunities to heat up your kitchen!

Typically we get stuck in a rut with the dreary, cold winter, but it doesn’t have to be like that.  Imagine a full dining room, not just on the weekends, but in the middle of the week.  People are looking for an excuse to get out and get moving, so let’s take advantage and give them a reason to come in and see us.  We have three prime mid-week holidays coming up, here’s how to make the most of them:

December Newsletter

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-This holiday season, don’t leave cards on the table – 

Now that’s it’s officially the holiday season, we’re all burning the candle on both ends.  Focusing efforts on gift shopping, working on new menus, incentives for gift cards, not to mention all of the holiday get togethers and catering events.  Well, what are you doing to ensure that you’re gift card sales and catering events will top last years numbers?

Many businesses choose to incentivize customers by offering ‘gift card amounts back’, after purchasing a certain dollar amount, but is your offer enough?  We’ve done a little research for you to see if your offers match up with competitors.  We’ve seen that $5 back with a $50 gift card purchase is just not going to cut it.  More and more LOCAL small businesses are stepping it up this year, offering $5 back after just a $25 gift card purchase.  So where do you stand?

One other thing we found is offering in store incentives, outside of being able to purchase gift cards at the grocery store, what are you offering your patrons that come through your door?  10% off an entree with gift card purchase?  A certain drink special?  Maybe even a free appetizer?

We’ll Prepare for You!

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It’s never too early to prepare…

You may not be ready for the holidays just yet and that’s okay, but it’s never too early to start thinking about creative ways to entice your clients to take a break from their to-do lists and stop in.

Before you know if Christmas music will be playing on the radio and the air will continue to get cooler, so take advantage of the time you do have left and start brainstorming with your staff about what incentives or nightly specials you can create for the holiday season.

Maybe it’s a new look to the holiday brunch menu, or tying in a charity partner with portion of proceeds going to the staffs favorite non-profit when they order something specific off the menu, or even a special display that adds more of a family feel to the dinning room.

Looking for some creative ideas to ‘wow’ your guests?  Get creative!

Fall Flavored Inspiration

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If this weather doesn’t have you feeling inspired to create a fall flavor packed menu, which we don’t blame you with these unseasonable temperatures, then get ready to feel the crisp air!

Inspiration tips for to get your menu feeling fall:

  • Farmers markets!  Even if you’re not purchasing making connections with local farmers and seeing what they have to offer will leave you feeling chilled.
  • Look in your own backyard, if you’ve got a garden why not bring those flavors to your own kitchen table and your customers.
  • Apple orchards, the perfect season is right around the corner.  Apples are seriously underestimated in how diverse (healthy bonus too) they can be utilized.

Seasons Are Swinging

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Changing Seasons = Changing Menu

As summer is winding down and the seasons begin to change and so does your staff, getting back into the swing of things can be a challenge.  Whether you are in the restaurant, school or hospitality industry September can always be a fluctuating month. Luckily for the industry there’s a lot of room and necessity to get creative.

We all know marketing can help, but sometimes our budgets don’t allow everything we would like to accomplish as the season is slowing down. We’ve said it before but technology can become your best friend. With the low cost and endless opportunities embracing technology to allow your creative juices to flow can increase your foot traffic.

If you’re not necessarily worried about foot traffic and just looking to change things up embrace what your garden has to offer and use all of your fresh veggies before it’s too late and autumn flavors take over. Not sure where to start?

Here are some dishes to get those creative juices flowing:

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Living the Easy Life

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Proactive Vs. Reactive

Out of sight out of mind, right?  It’s easy to forget about things when you’re not surrounded by them constantly.  Do you have a suggestion box at your office for your customers?  Maybe it’s not even about the service, or treatment they received, but rather if they would review you online – what would they say?  Do you have a comment or suggestion box for your staff?  If word of mouth is your strongest asset, what is your staff saying about you?

These are things we all forget to think about from time to time, because it’s easy to forget the things that we rely on everyday since there’s nothing that’s wrong at THAT moment.  Well, just like your customers there’s a lot of things that keep your business running smoothly.  In the employee suggestion box do you think there would be comments about your equipment and that it’s effecting staff turn around times?  Studies show that people are more likely to anonymously tell the truth then a face to face conversation, this will also help employees to feel more involved in the company.

Looking to save some time?  Servicing your equipment now will help.  We can help with our Kitchen Upgrade Summer Series promotion.

We’re here to help you grow!