Consumers Heat up the Winter

February is bringing another taste of winter, but consumers will be flocking in to stay warm this Valentines Day, with a reported $3.7 billion on a night out.  What are you doing to help bring in some of that ‘date night’ money?

Even if you’re not hot on the idea, of what some say is a Hallmark holiday, patrons participating in the tradition plan to spend $19.6 billion overall on the holiday in some fashion, up from last year.